Is Amplitude free? What it actually costs in 2026
Amplitude's Free plan is free for good: 2 million events a month, unlimited seats, session replay (10,000 a month), feature flags and A/B tests, no card. Plus starts at $0 and bills by event volume above 2 million.
The page calls it 'not a trial, no time limit'. Plus keeps the first 2 million events free and charges by volume tier up to 20 million with a card on file; Growth and Enterprise are custom. Startups under $10M raised and under 20 people get a year of Growth free.
What the free tier actually includes
- 2,000,000 events a month
- 10,000 session replays a month
- Experiments, guides, surveys, monitoring and alerts are limited on Free
Where the wall is
Event 2,000,001. Amplitude meters events, not users, so a busy product with heavy instrumentation crosses the line early; Plus pricing is by tier and the page publishes an estimator rather than a rate.
After that: Plus: from $0, priced by monthly event volume above the free 2M (card required, estimator on the page); Growth and Enterprise by sales; expanded packages priced as a percentage of the platform plan.
Can you self-host Amplitude? No — cloud only
Amplitude is hosted only. PostHog, Matomo and Umami are the self-hostable product-analytics tools compared here.
What it actually takes to run one yourself
Real RAM against the documented minimum, monthly cost, setup time, and the one thing that catches people out.
When paying is still the right call
Stay if you are inside the free tier — 10,000 MTUs and 2 million events covers a great many real products, and nothing here beats free and already instrumented. Stay if the analysis is the point: Amplitude's cohort, retention and pathfinding tools are more refined than any open alternative, and a team that lives in them daily will feel the downgrade. Stay if non-technical colleagues rely on it, because self-hosted tools tend to be more capable and less inviting. And stay if you have no appetite to own a ClickHouse cluster, which is what self-hosting PostHog at volume really means.
What you are locked into
Moderate and mostly in the tracking plan rather than the data. Historical events export, though large exports are slow and awkward. What costs real time is that your event taxonomy — names, properties, the conventions everyone agreed on — is embedded in application code, and any migration means either replaying that taxonomy into a new tool or rewriting instrumentation. Teams that send events through a neutral layer such as a Segment-compatible pipeline or OpenTelemetry keep this cheap. Teams calling the Amplitude SDK directly from every component do not.
If you would rather not pay: PostHog
PostHog
Product analytics, session replay, flags and experiments in one self-hostable product.
Generous free tier on cloud; self-hostable at no licence cost for the MIT core.
See all 5 Amplitude alternatives comparedCompare the free options head-to-head
Read from Amplitude's own pricing and documentation on 2026-09-26 — 34 days ago. Vendors change prices without notice; confirm before you commit.