Amazon SES
Top pickRoughly $0.10 per thousand — the price floor for this category.
SES is deliberately unglamorous: an API and an SMTP endpoint, priced at around $0.10 per thousand emails, which is a fraction of every managed competitor. There is no campaign builder and the interface is AWS-plain. What you get is Amazon's deliverability infrastructure at close to cost, and for transactional mail — resets, receipts, alerts — that is the entire requirement. The friction is the sandbox: new accounts are limited until you request production access and explain your sending practices, which is a deliberate anti-spam gate rather than an obstacle.
What it does well
- +Cheapest credible option by a wide margin
- +Amazon's deliverability infrastructure at near cost
- +Scales to enormous volume without renegotiation
- +Free from EC2 within generous limits
Where it falls short
- −Proprietary and hosted; deepens AWS dependency
- −No campaign builder or marketing tooling
- −Sandbox approval required before production sending
- −You configure DKIM, SPF and DMARC yourself
Amazon SES as an alternative to
Where Amazon SES shows up in our comparisons, and how it ranked.
Amazon SES head-to-head
Straight comparisons against the tools people weigh it against.