Umami vs Matomo
Both are alternatives to Google Analytics. Here's how they stack up — verified facts, no spin.
Also searched as Matomo vs Umami — same comparison, one verdict.
Umami
Simple, fast, self-hostable web analytics.
Umami is an MIT-licensed, privacy-focused analytics app you host yourself, offering the essential metrics with a light footprint and a clean UI.
Matomo
The full-featured, self-hosted GA replacement.
Matomo is a mature, GPL-licensed analytics platform that matches most of Google Analytics feature-for-feature while letting you keep 100% of the data on your own server.
Side by side
| Umami | Matomo | |
|---|---|---|
| Sovereignty Score | 90 | 86 |
| Open source | Yes | Yes |
| Self-hostable | Yes | Yes |
| Local-first | No | No |
| License | MIT | GPL-3.0 |
| Pricing | Free self-host; paid cloud | Free self-host; paid cloud |
Umami edges it on the Sovereignty Score, but the right pick depends on the trade-offs below.
Umami
Strengths
- +Permissive MIT license
- +Lightweight and privacy-friendly
- +Easy to deploy
Trade-offs
- −Basic reporting by design
- −You run the database
Matomo
Strengths
- +Closest GA feature parity
- +You own 100% of the data
- +Mature and extensible
Trade-offs
- −Heavier than Plausible/Umami
- −More to maintain
More Google Analytics head-to-heads
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Facts verified 2026-07-04. Licenses and pricing change — spotted something out of date? That's a correction we want.