Plausible vs Umami
Both are free/open-source alternatives to Google Analytics. Here's how they stack up — verified facts, no spin.
92
Plausible
TOP PICKLightweight, cookieless, privacy-first analytics.
Plausible is a simple, privacy-friendly analytics tool with a tiny script and no cookies, so you usually skip the consent banner. Self-host the open-source Community Edition or use the hosted plan.
90
Umami
Simple, fast, self-hostable web analytics.
Umami is an MIT-licensed, privacy-focused analytics app you host yourself, offering the essential metrics with a light footprint and a clean UI.
Side by side
| Plausible | Umami | |
|---|---|---|
| Sovereignty Score | 92 | 90 |
| Open source | Yes | Yes |
| Self-hostable | Yes | Yes |
| Local-first | No | No |
| License | AGPL-3.0 | MIT |
| Pricing | Free self-host (Community Edition); paid cloud | Free self-host; paid cloud |
The verdict
Plausible is Macrostack's recommended Google Analytics alternative, so it's our pick here.
Plausible
Strengths
- +Under ~1 KB script, no cookies
- +GDPR-friendly by design
- +Clean, focused dashboard
Trade-offs
- −Fewer deep-dive reports than GA
- −Self-host needs a database
Umami
Strengths
- +Permissive MIT license
- +Lightweight and privacy-friendly
- +Easy to deploy
Trade-offs
- −Basic reporting by design
- −You run the database
More Google Analytics head-to-heads
Facts verified 2026-07-04. Licenses and pricing change — spotted something out of date? That's a correction we want.