The best Web Analytics
Every option ranked — open-source, self-hostable, and commercial — by our transparent Sovereignty Score, with honest trade-offs so you choose what fits you, not us.
Privacy-first, cookie-light analytics you can self-host.
L5Applications — layer 5 of the AI stack- 1
Plausible
Top pickOpen sourceLightweight, cookieless, privacy-first analytics.
Free self-host (Community Edition); paid cloud · in our Google Analytics comparison →
What is Plausible? →92sovereignty - 2
Umami
Open sourceSimple, fast, self-hostable web analytics.
Free self-host; paid cloud · in our Google Analytics comparison →
What is Umami? →90sovereignty - 3
Matomo
Open sourceThe full-featured, self-hosted GA replacement.
Free self-host; paid cloud · in our Google Analytics comparison →
What is Matomo? →86sovereignty - 4
Fathom Analytics
CommercialPartnerPrivacy-first analytics with no cookie banner — the easy hosted pick.
From $15/month (up to 100k pageviews); every feature on every plan; 30-day free trial · in our Google Analytics comparison →
What is Fathom Analytics? →40sovereignty
Is it free?
The free tier, its real limits and where you start paying — read from each vendor's own pricing page and dated.
Run these yourself
What each one actually needs — real RAM, honest running cost, and the setup time nobody quotes.
- Self-hosting Plausible 4 GB
- Self-hosting Umami 1 GB with PostgreSQL alongside
- Self-hosting Matomo 4 GB once traffic is real, and MySQL wants most of it
Replacing a specific tool?
Head-to-head comparisons for each popular web analytics product.
Straight head-to-heads
Two web analytics tools, side by side — verified facts and a plain verdict.