Best of · 4 tools ranked

The best Web Analytics

Every option ranked — open-source, self-hostable, and commercial — by our transparent Sovereignty Score, with honest trade-offs so you choose what fits you, not us.

Privacy-first, cookie-light analytics you can self-host.

L5Applications — layer 5 of the AI stack

1
Plausible
Top pickOpen source
Lightweight, cookieless, privacy-first analytics.
Free self-host (Community Edition); paid cloud · in our Google Analytics comparison →
92
sovereignty
What is Plausible? →
2
Umami
Open source
Simple, fast, self-hostable web analytics.
Free self-host; paid cloud · in our Google Analytics comparison →
90
sovereignty
What is Umami? →
3
Matomo
Open source
The full-featured, self-hosted GA replacement.
Free self-host; paid cloud · in our Google Analytics comparison →
86
sovereignty
What is Matomo? →
4
Fathom Analytics
CommercialPartner
Privacy-first analytics with no cookie banner — the easy hosted pick.
From $15/month (up to 100k pageviews); every feature on every plan; 30-day free trial · in our Google Analytics comparison →
40
sovereignty
What is Fathom Analytics? →

Replacing a specific tool?

Head-to-head comparisons for each popular web analytics product.

Alternatives to Google Analytics

4 vetted options · top pick Plausible

Straight head-to-heads

Two web analytics tools, side by side — verified facts and a plain verdict.

Plausible vs Umami→Plausible vs Matomo→Plausible vs Fathom Analytics→Umami vs Matomo→Umami vs Fathom Analytics→Matomo vs Fathom Analytics→

Plausible

Umami

Matomo

Fathom Analytics

Replacing a specific tool?

Alternatives to Google Analytics

Straight head-to-heads

New swaps, worth your inbox.