Incogni → EasyOptOuts
What it saves, what actually moves, what you rebuild — and the thing that catches people.
What it costs, and what it saves
Incogni, as listed on incogni.com/pricing on 2026-10-03 (USD, VAT/sales tax may apply): Standard is $95.88 billed yearly ($7.99/month) or $15.98 on monthly billing; Unlimited is $179.88/year; Family (up to 5 members) is $191.88/year; Family Unlimited is $275.88/year. EasyOptOuts, as listed on easyoptouts.com/pricing the same day: one personal plan at $19.99/year, with no monthly or family plan. One person moving from Incogni Standard (annual) saves $75.89/year; a household of five on Incogni Family would pay $99.95/year for five separate EasyOptOuts plans, saving $91.93.
Moves cleanly
Nothing transfers between the two services, and there is no documented import path: each service files removal requests in its own name, and you re-enter your names, addresses, emails and phone numbers into EasyOptOuts. What is already done stays done - profiles Incogni got removed, and brokers that placed you on a suppression list, stay that way unless a broker re-lists you.
You rebuild
You rebuild coverage rather than data. EasyOptOuts opts you out of 200+ high-visibility US people-search sites and data brokers and rescans every four months; Incogni sends requests to 420+ brokers, including private ones that never publish a profile, and on Unlimited takes custom removal requests for 3,000+ more sites. PeopleConnect sites (TruthFinder, Instant Checkmate, Intelius) need a manual opt-out alongside EasyOptOuts.
What Incogni costs you today
$7.99/mo billed annually (~$96/yr) for the standard plan; unlimited custom removals cost more — and the subscription is effectively forever, because brokers repopulate once you stop.
What actually holds you in
None technically — cancel anytime. The real lock-in belongs to the problem, not the product: brokers relist your data on a cycle, so staying protected means staying subscribed, whoever you choose — or repeating the free do-it-yourself rounds.
What you are moving to
The value pick, and it isn't close: $19.99 a year flat, 240+ brokers, and a 65% measured removal rate in independent four-month testing — second only to Optery and ahead of services costing five times as much. It pays Macrostack nothing; it's simply the honest answer for most people.
$19.99/yr flat — 240+ brokers, automated
EasyOptOuts strengths
- 65% measured removal rate — second-best in independent testing
- A fifth of the price of the big-name services
- Simple, set-and-forget operation
What you give up
- US-focused coverage
- No custom or manual removal requests
- Minimal dashboard compared with rivals
The migration, step by step
- 1Confirm eligibility first: EasyOptOuts' terms say the service works only for current or recent US residents, while Incogni also serves Canada, the UK, Switzerland, Norway, Iceland, Liechtenstein and the EU - outside the US there is no EasyOptOuts option.
- 2Before cancelling anything, save or screenshot your Incogni dashboard (completed, suppressed, in-progress and monitored brokers) so you keep a record of which brokers confirmed removal.
- 3Sign up at EasyOptOuts ($19.99/year), enter the names, current and past addresses, emails and phone numbers to cover, and expect first results within about two weeks; rescans then run every four months.
- 4Do the PeopleConnect suppression yourself (TruthFinder, Instant Checkmate, Intelius and related sites), which EasyOptOuts says it cannot handle and estimates at about five minutes.
- 5Overlap until EasyOptOuts' first results arrive (about two weeks per its site), then cancel Incogni: Profile > Subscription & billing > Manage > Cancel subscription. Service continues until the paid period ends; cancelling does not refund by itself.
- 6If your Incogni plan came through NordVPN, Coveron (formerly NordProtect) or Surfshark, cancel with that company instead - Incogni's help centre says those subscriptions are cancelled through their support.
The gotcha
Incogni's dashboard shows 'Monitoring' and 'Scheduled' brokers: recurring requests to brokers that already removed you, because many re-list data, plus follow-ups to brokers that have not answered. Incogni says those recurring requests continue only while the subscription is active. EasyOptOuts does not replace that private-broker layer, on purpose - its sites page says it does not contact secondary data brokers that hold data for lead generation without publishing it, judging that sending them your details is the greater risk. The switch therefore narrows coverage to public people-search sites, and any follow-ups still in flight at Incogni stop when its paid period ends.
When to stay on Incogni
Stay with Incogni if you live outside the US (EasyOptOuts does not serve non-US residents), want requests sent to private data brokers that never publish a profile, need custom removals from sites outside a fixed list (Unlimited covers 3,000+ additional sites), want live phone support, or manage removals for up to five family members from one account. EasyOptOuts' 150-day money-back guarantee makes it low-risk to test alongside, but it is a narrower service by design.
More Layer 5 migrations
Figures verified 2026-07-18 against vendor pricing pages. Prices change and migrations differ by estate — treat the cost delta as a starting model, not a quote. Rankings and recommendations here are merit-only; affiliate income never changes a verdict. See our methodology.