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Migration guide · Data Removal & Privacy

The 4 best Incogni alternatives

Incogni is an automated data-removal service from the Surfshark/Nord family: it sends recurring deletion requests to data brokers and people-search sites on your behalf, with 420+ brokers covered and results independently audited by Deloitte.

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Bottom line

EasyOptOuts posted near-top removal rates in independent testing for $19.99 a year — a fifth of Incogni's price. Doing it yourself is free and the most thorough if you'll invest the hours. DeleteMe is the white-glove human option.

Jump to the full comparison →

The cost

$7.99/mo billed annually (~$96/yr) for the standard plan; unlimited custom removals cost more — and the subscription is effectively forever, because brokers repopulate once you stop.

Why people consider an alternative

Not because it fails — it's one of the category's strongest products. People compare because the base plan is automation-only, coverage is region-dependent (US, EU, UK, Canada, Australia), and meaningfully cheaper or entirely free routes exist for the same core job.

When Incogni is still the right call

If you're already in the Surfshark/Nord ecosystem or you need EU and UK broker coverage, Incogni's bundle pricing and Deloitte-audited automation are genuinely competitive — this is a category where the incumbent is competent.

The verdict — at a glance

AlternativeLicenseSelf-hostPricingSovereignty
EasyOptOuts★Proprietary serviceNo$19.99/yr flat — 240+ brokers, automated55
DIY opt-outs (manual)Free — community guidesNoFree — your time is the cost: a weekend up front, a few hours quarterly after95
OpteryProprietary serviceNoFree exposure reports; paid from ~$8.99/mo (365+ sites) to Ultimate (635+)52
DeleteMeProprietary serviceNoFrom ~$10.75/mo billed annually; custom removals and wider coverage on higher tiers45
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Macrostack's top pick

EasyOptOuts

Near-top removal rates for $19.99 a year.

Every alternative, compared

#1★ TOP PICK

EasyOptOuts

Near-top removal rates for $19.99 a year.

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SOURCE-AVAILABLEProprietary service

The value pick, and it isn't close: $19.99 a year flat, 240+ brokers, and a 65% measured removal rate in independent four-month testing — second only to Optery and ahead of services costing five times as much. It pays Macrostack nothing; it's simply the honest answer for most people.

Strengths

  • +65% measured removal rate — second-best in independent testing
  • +A fifth of the price of the big-name services
  • +Simple, set-and-forget operation

Trade-offs

  • −US-focused coverage
  • −No custom or manual removal requests
  • −Minimal dashboard compared with rivals
$19.99/yr flat — 240+ brokers, automated
Website
#2

DIY opt-outs (manual)

Free, most thorough, and entirely in your control.

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SOURCE-AVAILABLEFree — community guidesLOCAL-FIRST

The sovereign route: file the opt-outs yourself using the community-maintained Big Ass Data Broker Opt-Out List, which documents the process for hundreds of brokers. Free, the most complete coverage possible — and honestly tedious: budget a weekend up front and a few hours each quarter to keep it clean.

Strengths

  • +Costs nothing
  • +You decide exactly what disappears first
  • +Community guides cover more brokers than any paid service

Trade-offs

  • −Hours of tedious form-filling
  • −Must be repeated as brokers relist your data
  • −Easy to burn out before finishing the list
Free — your time is the cost: a weekend up front, a few hours quarterly after
Website
#3

Optery

Best measured removal rates, with a free exposure report.

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SOURCE-AVAILABLEProprietary service

Optery led independent testing with a 68% removal rate and is the only service with a genuinely useful free tier: exposure reports with screenshots of exactly where your data appears, before you pay a cent. Full coverage of the biggest people-search sites sits on the top tier, and it serves the US and Canada only.

Strengths

  • +68% removal rate — best in independent testing
  • +Free tier shows screenshots of where you're exposed
  • +30-day money-back guarantee

Trade-offs

  • −US and Canada only
  • −Biggest people-search sites reserved for the top tier
  • −Full coverage gets pricey
Free exposure reports; paid from ~$8.99/mo (365+ sites) to Ultimate (635+)
Website
#4

DeleteMe

The white-glove option — human privacy specialists work your case.

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SOURCE-AVAILABLEProprietary service

The longest-running name in the category, and the one that puts humans on your file: privacy specialists handle edge cases and custom removal requests that pure automation misses. The honest trade: its base plan automates roughly 85–100 platforms — fewer than rivals — at the category's highest price.

Strengths

  • +Human experts handle edge cases automation misses
  • +Custom removal requests on demand
  • +Longest track record in the category

Trade-offs

  • −Base plan automates roughly 85–100 platforms — less than rivals
  • −Priciest of the group
  • −US-centric coverage
From ~$10.75/mo billed annually; custom removals and wider coverage on higher tiers
Get DeleteMe

Questions people ask

▸ Can I remove my data from broker sites for free?

Yes. US and EU privacy laws (CCPA, GDPR) oblige brokers to honor deletion requests, and the free, community-maintained Big Ass Data Broker Opt-Out List documents the opt-out form for hundreds of brokers. The cost is your time: a weekend up front, then a few hours every quarter as data resurfaces.

▸ Is data removal ever permanent?

No — brokers re-scrape public records and re-list profiles, typically within months. That's why every service in this category is a subscription with a 60–90 day resubmission cycle, and why DIY has to be repeated quarterly.

▸ Incogni vs DeleteMe — the quick answer?

Incogni is automation: more brokers (420+), lower price, Deloitte-audited results. DeleteMe is human specialists: custom removal requests and edge cases, but its base plan automates roughly 85–100 platforms and costs more. Pick by whether you want scale or hands.

▸ How long until I see results?

First removals land within weeks. In independent four-month testing of people-search profiles, Optery removed 68% and EasyOptOuts 65% — the two best measured results in the category.

▸ Do these services clean up Google results or social media?

No. They target data brokers and people-search sites. Google results fade indirectly as source pages disappear, and social media is your own accounts — no removal service touches either directly.

▸ Does the law actually help me here?

It's the entire mechanism — these services file the CCPA/GDPR deletion requests you're entitled to make yourself. Worth watching: California's Delete Act will let one request hit every registered broker at once, which could reshape this whole category.

Compare them head-to-head

EasyOptOuts vs DIY opt-outs (manual)→EasyOptOuts vs Optery→EasyOptOuts vs DeleteMe→DIY opt-outs (manual) vs Optery→DIY opt-outs (manual) vs DeleteMe→Optery vs DeleteMe→

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Entry last verified 2026-07-18. Licenses and pricing change — spotted something out of date? That's a correction we want.

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