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Migration guide · Data Removal & Privacy

The 4 best Incogni alternatives

Incogni is an automated data-removal service from the Surfshark/Nord family: it sends recurring deletion requests to data brokers and people-search sites on your behalf, with 420+ brokers covered and results independently audited by Deloitte.

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Bottom line

EasyOptOuts posted near-top removal rates in independent testing for $19.99 a year — a fifth of Incogni's price. Doing it yourself is free and the most thorough if you'll invest the hours. DeleteMe is the white-glove human option.

Jump to the full comparison →

The cost

$7.99/mo billed annually (~$96/yr) for the standard plan; unlimited custom removals cost more — and the subscription is effectively forever, because brokers repopulate once you stop.

Is Incogni free? The exact limits

Why people consider an alternative

Not because it fails — it's one of the category's strongest products. People compare because the base plan is automation-only, coverage is region-dependent (US, EU, UK, Canada, Australia), and meaningfully cheaper or entirely free routes exist for the same core job.

Moving to EasyOptOuts: the real steps →

When Incogni is still the right call

If you're already in the Surfshark/Nord ecosystem or you need EU and UK broker coverage, Incogni's bundle pricing and Deloitte-audited automation are genuinely competitive — this is a category where the incumbent is competent.

The verdict — at a glance

AlternativeLicenseSelf-hostPricingSovereignty
EasyOptOuts★Proprietary serviceNo$19.99/yr flat — 240+ brokers, automated55
DIY opt-outs (manual)Free — community guidesNoFree — your time is the cost: a weekend up front, a few hours quarterly after95
OpteryProprietary serviceNoFree exposure reports; paid from ~$8.99/mo (365+ sites) to Ultimate (635+)52
DeleteMeProprietary serviceNoFrom ~$10.75/mo billed annually; custom removals and wider coverage on higher tiers45
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Macrostack's top pick

EasyOptOuts

Near-top removal rates for $19.99 a year.

Every alternative, compared

#1★ TOP PICK

EasyOptOuts

Near-top removal rates for $19.99 a year.

55
SOURCE-AVAILABLEProprietary service

The value pick, and it isn't close: $19.99 a year flat, 240+ brokers, and a 65% measured removal rate in independent four-month testing — second only to Optery and ahead of services costing five times as much. It pays Macrostack nothing; it's simply the honest answer for most people.

Strengths

  • +65% measured removal rate — second-best in independent testing
  • +A fifth of the price of the big-name services
  • +Simple, set-and-forget operation

Trade-offs

  • −US-focused coverage
  • −No custom or manual removal requests
  • −Minimal dashboard compared with rivals
$19.99/yr flat — 240+ brokers, automated
Website
#2

DIY opt-outs (manual)

Free, most thorough, and entirely in your control.

95
SOURCE-AVAILABLEFree — community guidesLOCAL-FIRST

The sovereign route: file the opt-outs yourself using the community-maintained Big Ass Data Broker Opt-Out List, which documents the process for hundreds of brokers. Free, the most complete coverage possible — and honestly tedious: budget a weekend up front and a few hours each quarter to keep it clean.

Strengths

  • +Costs nothing
  • +You decide exactly what disappears first
  • +Community guides cover more brokers than any paid service

Trade-offs

  • −Hours of tedious form-filling
  • −Must be repeated as brokers relist your data
  • −Easy to burn out before finishing the list
Free — your time is the cost: a weekend up front, a few hours quarterly after
Website
#3

Optery

Best measured removal rates, with a free exposure report.

52
SOURCE-AVAILABLEProprietary service

Optery led independent testing with a 68% removal rate and is the only service with a genuinely useful free tier: exposure reports with screenshots of exactly where your data appears, before you pay a cent. Full coverage of the biggest people-search sites sits on the top tier, and it serves the US and Canada only.

Strengths

  • +68% removal rate — best in independent testing
  • +Free tier shows screenshots of where you're exposed
  • +30-day money-back guarantee

Trade-offs

  • −US and Canada only
  • −Biggest people-search sites reserved for the top tier
  • −Full coverage gets pricey
Free exposure reports; paid from ~$8.99/mo (365+ sites) to Ultimate (635+)
Get Opteryad
#4

DeleteMe

The white-glove option — human privacy specialists work your case.

45
SOURCE-AVAILABLEProprietary service

The longest-running name in the category, and the one that puts humans on your file: privacy specialists handle edge cases and custom removal requests that pure automation misses. The honest trade: its base plan automates roughly 85–100 platforms — fewer than rivals — at the category's highest price.

Strengths

  • +Human experts handle edge cases automation misses
  • +Custom removal requests on demand
  • +Longest track record in the category

Trade-offs

  • −Base plan automates roughly 85–100 platforms — less than rivals
  • −Priciest of the group
  • −US-centric coverage
From ~$10.75/mo billed annually; custom removals and wider coverage on higher tiers
Get DeleteMe

Questions people ask

▸ Can I remove my data from broker sites for free?

Yes. US and EU privacy laws (CCPA, GDPR) oblige brokers to honor deletion requests, and the free, community-maintained Big Ass Data Broker Opt-Out List documents the opt-out form for hundreds of brokers. The cost is your time: a weekend up front, then a few hours every quarter as data resurfaces.

▸ Is data removal ever permanent?

No — brokers re-scrape public records and re-list profiles, typically within months. That's why every service in this category is a subscription with a 60–90 day resubmission cycle, and why DIY has to be repeated quarterly.

▸ Incogni vs DeleteMe — the quick answer?

Incogni is automation: more brokers (420+), lower price, Deloitte-audited results. DeleteMe is human specialists: custom removal requests and edge cases, but its base plan automates roughly 85–100 platforms and costs more. Pick by whether you want scale or hands.

▸ How long until I see results?

First removals land within weeks. In independent four-month testing of people-search profiles, Optery removed 68% and EasyOptOuts 65% — the two best measured results in the category.

▸ Do these services clean up Google results or social media?

No. They target data brokers and people-search sites. Google results fade indirectly as source pages disappear, and social media is your own accounts — no removal service touches either directly.

▸ Does the law actually help me here?

It's the entire mechanism — these services file the CCPA/GDPR deletion requests you're entitled to make yourself. Worth watching: California's Delete Act will let one request hit every registered broker at once, which could reshape this whole category.

Compare them head-to-head

EasyOptOuts vs DIY opt-outs (manual)→EasyOptOuts vs Optery→EasyOptOuts vs DeleteMe→DIY opt-outs (manual) vs Optery→DIY opt-outs (manual) vs DeleteMe→Optery vs DeleteMe→

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Entry last verified 2026-07-18. Licenses and pricing change — spotted something out of date? That's a correction we want.

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