Is Google Analytics free? What it actually costs in 2026
The short answer
Yes, there is a free tier — with limits.
Free — you pay with your visitors' data and a heavy tracking script
What you are locked into
Data gravity in Google's ecosystem and a complex, sampling-prone model.
If you would rather not pay: Plausible
92
Plausible
Lightweight, cookieless, privacy-first analytics.
Free self-host (Community Edition); paid cloud
See all 4 Google Analytics alternatives comparedCompare the free options head-to-head
Pricing is verified against the vendor's published figures and dated above. Vendors change prices — confirm current numbers with Google before you commit. More web analytics decisions on Macrostack.