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About

How we rank & score
Tool profile · Headless CMS

Ghost

If it is a publication rather than an app, this is probably the answer.

95
sovereignty

Ghost is a publishing platform rather than a general content API: posts, pages, newsletters, memberships and paid subscriptions, with an editor writers genuinely like. MIT, around 55k stars, run by a non-profit foundation. It is listed because a real share of teams evaluating a headless CMS are building a blog or a publication, and for that job a purpose-built tool with newsletters and payments already included beats assembling the same thing from a content API and three integrations.

OPEN SOURCEMITSELF-HOSTLOCAL-FIRST
LicenseMIT
PricingFree and open source to self-host. Ghost(Pro) hosting is paid.
Open sourceYes
Self-hostableYes
Local-first dataYes

What it does well

  • +MIT, run by a non-profit foundation — no vendor to change terms
  • +Newsletters, memberships and paid subscriptions built in
  • +The best writing and editing experience in this comparison
  • +Can be used headlessly via its Content API

Where it falls short

  • Built for publications, not general structured content
  • Content modelling is far less flexible than Directus or Strapi
  • Node and MySQL to operate when self-hosted
  • Wrong tool for an application's content layer

Ghost as an alternative to

Where Ghost shows up in our comparisons, and how it ranked.

Ghost head-to-head

Straight comparisons against the tools people weigh it against.

The Macrostack brief

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