RB2B
Top pickPerson-level identification for US traffic, with a genuinely free tier.
RB2B identifies individual visitors — name and LinkedIn profile, not just the company — and pushes them to Slack in real time. That is a meaningfully different product from company-level tools, and the free tier makes it the cheapest way to find out whether visitor identification is useful for your business at all before anyone signs a contract. Two constraints are stated openly by the vendor and belong here: it covers US traffic only, and person-level identification is a stronger privacy claim than company-level, which is exactly why it is US-only. Run it past whoever owns privacy at your company before switching it on.
What it does well
- +Person-level rather than company-level identification
- +Free tier is genuinely usable — the cheapest way to test the premise
- +Real-time Slack delivery, so leads reach a human immediately
- +Fast setup: one script tag
Where it falls short
- −US traffic only — useless for a primarily international audience
- −Person-level identification carries real privacy and compliance questions
- −Proprietary and hosted with no self-host path
- −Narrower feature set than the platform tools
RB2B as an alternative to
Where RB2B shows up in our comparisons, and how it ranked.
RB2B head-to-head
Straight comparisons against the tools people weigh it against.