RB2B vs Algomo
Both are alternatives to Clearbit (HubSpot Breeze Intelligence). Here's how they stack up — verified facts, no spin.
Also searched as Algomo vs RB2B — same comparison, one verdict.
RB2B and Algomo are closely matched on ownership (38 vs 36) — this one comes down to pricing and to which trade-offs below you can live with.
RB2B
TOP PICKPerson-level identification for US traffic, with a genuinely free tier.
RB2B identifies individual visitors — name and LinkedIn profile, not just the company — and pushes them to Slack in real time. That is a meaningfully different product from company-level tools, and the free tier makes it the cheapest way to find out whether visitor identification is useful for your business at all before anyone signs a contract. Two constraints are stated openly by the vendor and belong here: it covers US traffic only, and person-level identification is a stronger privacy claim than company-level, which is exactly why it is US-only. Run it past whoever owns privacy at your company before switching it on.
Algomo
Identification plus what to do about it — personalisation and an AI SDR.
Algomo starts where the identification tools stop. It de-anonymises the visitor, then acts on it: adapting headlines, content and calls to action per account, running an AI inbound agent that qualifies and books meetings, generating personalised landing pages for outbound sequences, and syncing personalised copy to LinkedIn ads. The pitch is that identifying a visitor is worth nothing unless something changes as a result — which is a fair criticism of the category. Plans start around $200/month with no per-seat pricing. Note when auditing links: algomo.com currently redirects to newmode.ai, and the company still trades as Algomo.
Side by side
6 points of comparison, every one read from a verified field. Green marks the side that wins a row outright. A dash means we do not hold that fact — never that it is zero.
| RB2B | Algomo | |
|---|---|---|
| Sovereignty ScoreOur transparent 0–100 composite for data ownership and exit cost. | 38 | 36 |
| Open source | No | No |
| Self-hostable | No | No |
| Local-first data | No | No |
| License | Proprietary (hosted service) | Proprietary (hosted service) |
| Pricing | Free tier with a monthly identification allowance; paid plans above it. Checked 2026-08-01. | From about $200/month, no per-seat pricing. Checked 2026-08-01. |
RB2B is Macrostack's recommended Clearbit (HubSpot Breeze Intelligence) alternative, so it's our pick here.
RB2B
Strengths
- +Person-level rather than company-level identification
- +Free tier is genuinely usable — the cheapest way to test the premise
- +Real-time Slack delivery, so leads reach a human immediately
- +Fast setup: one script tag
Trade-offs
- −US traffic only — useless for a primarily international audience
- −Person-level identification carries real privacy and compliance questions
- −Proprietary and hosted with no self-host path
- −Narrower feature set than the platform tools
Algomo
Strengths
- +Acts on the identification rather than just reporting it
- +Website personalisation, AI SDR and ad personalisation in one platform
- +No per-seat pricing — the whole team can use it
- +Replaces several point tools, which is where the real saving is
Trade-offs
- −Proprietary and hosted; your visitor data flows through their platform
- −Broader scope means more to configure before it earns anything
- −$200/month floor is above the point tools
- −Same privacy questions as everything else in this category
Which one fits you
The trade-offs above, turned into a decision. Find the line that describes your team.
Choose RB2B
if a lower exit cost matters more to you than any single feature, and person-level rather than company-level identification.
Choose Algomo
if acts on the identification rather than just reporting it.
Neither, yet
if both carry a real cost you should weigh first — uS traffic only — useless for a primarily international audience, and proprietary and hosted; your visitor data flows through their platform. If either of those is a dealbreaker for your team, the shortlist is wrong rather than the choice.
RB2B vs Algomo — common questions
Is RB2B a better fit than Algomo for visitor identification & personalisation?
It depends on what you are optimising for, and the honest split is this: RB2B scores 38 to Algomo's 36 on data ownership and exit cost, so it is the safer choice if you care about being able to leave. Algomo earns its place on a different axis — acts on the identification rather than just reporting it. Neither is a wrong answer for every team; the table above is the actual comparison.
What happens if we want to switch later?
Neither of these is local-first by default, so plan the exit at the point you adopt rather than later. Export what matters on a schedule instead of trusting you can retrieve it on demand — that is the most common way a visitor identification & personalisation migration turns into a project instead of an afternoon.
Is RB2B free?
RB2B: Free tier with a monthly identification allowance; paid plans above it. Checked 2026-08-01.. The other side of this comparison, Algomo, is priced as From about $200/month, no per-seat pricing. Checked 2026-08-01.. "Free" here means no licence fee — if you self-host it you still pay for the server, and the running cost row above is our honest estimate of that.
Are RB2B and Algomo both alternatives to Clearbit (HubSpot Breeze Intelligence)?
Yes — both appear in our Clearbit (HubSpot Breeze Intelligence) comparison, which is why they are worth putting side by side. People usually arrive here already having decided to move off Clearbit (HubSpot Breeze Intelligence) and now choosing between the two replacements, which is a narrower and much easier question.
More Clearbit (HubSpot Breeze Intelligence) head-to-heads
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Facts verified 2026-08-01. Licenses and pricing change — spotted something out of date? That's a correction we want.