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Tool profile · Web Analytics

Matomo

The full-featured, self-hosted GA replacement.

86
sovereignty

Matomo is a mature, GPL-licensed analytics platform that matches most of Google Analytics feature-for-feature while letting you keep 100% of the data on your own server.

OPEN SOURCEGPL-3.0SELF-HOST
Website ↗Source ↗Docs ↗
LicenseGPL-3.0
PricingFree self-host; paid cloud
Open sourceYes
Self-hostableYes
Local-first dataNo

What it does well

  • +Closest GA feature parity
  • +You own 100% of the data
  • +Mature and extensible

Where it falls short

  • −Heavier than Plausible/Umami
  • −More to maintain

Matomo as an alternative to

Where Matomo shows up in our comparisons, and how it ranked.

Alternatives to Google Analytics

4 options compared · Google

Matomo head-to-head

Straight comparisons against the tools people weigh it against.

Matomo vs Plausible→Matomo vs Umami→Matomo vs Fathom Analytics→
The Macrostack brief

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