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Migration guide · CRM

The 5 best HubSpot alternatives

A bundled CRM and marketing platform. The CRM itself is genuinely free and unlimited on users; the money is in the Hubs stacked on top of it — Sales, Marketing, Service, Content and Operations — which is where automation, reporting depth, custom objects and removal of HubSpot branding live.

90
Bottom line

EspoCRM is our top pick — Mature open-source CRM with the workflow depth teams actually leave HubSpot for. We compare all 5 options below, with honest trade-offs.

Jump to the full comparison →

The cost

Free CRM tier with unlimited users and limited features. Paid Hubs are priced per seat for Sales and Service, and by MARKETING CONTACT for Marketing Hub — that second axis is what surprises people, because the bill grows with list size rather than headcount. Professional tiers step up sharply from Starter and have historically carried a mandatory one-off onboarding fee in the thousands. Contracts are annual by default.

Why people consider an alternative

Almost always the Starter-to-Professional cliff. Teams adopt the free CRM, grow into a Starter Hub, then find the feature they need — proper workflow automation, custom reporting, or removing HubSpot branding from forms and emails — sits one tier up at several times the price, with an onboarding fee attached. The second reason is the marketing-contact meter: a list that grows faster than the team does raises the bill without anyone making a decision.

When HubSpot is still the right call

Stay if the free CRM is doing the job — it genuinely is free, unlimited on users, and better than most paid tools at that price. Stay if one team runs sales and marketing together and the value is the two halves sharing one contact record, because that integration is the actual product and no self-hosted stack reproduces it without glue. And stay if you have no operations capacity: every alternative below trades licence cost for someone's time, and if that someone does not exist the migration will stall half-finished, which is worse than the bill.

The verdict — at a glance

AlternativeLicenseSelf-hostPricingSovereignty
EspoCRM★GPL-3.0YesFree / self-host (GPL core); paid Advanced Pack and cloud hosting optional90
Twenty CRMAGPL-3.0YesFree / self-host; managed cloud available88
MauticGPL-3.0YesFree / self-host (you pay your server and an SMTP sender)86
SuiteCRMAGPL-3.0YesFree / self-host; paid hosting and support from SalesAgility85
Odoo CRMLGPL-3.0 (Community Edition)YesFree / self-host Community Edition; paid Enterprise edition and cloud78
90
Macrostack's top pick

EspoCRM

Mature open-source CRM with the workflow depth teams actually leave HubSpot for.

Which one fits your situation?

There is no single best answer — it depends on what you are actually trying to do.

Just tell me the best HubSpot alternative

EspoCRM90

Our top pick — the highest Sovereignty Score at 90, and the one we would choose ourselves.

EspoCRM vs Twenty CRM →

I have no budget — is there a genuinely free one?

Twenty CRM88

Open source under AGPL-3.0. Free / self-host; managed cloud available

Twenty CRM vs EspoCRM →

I want to self-host it and own the data

Mautic86

Self-hostable, so your data stays on your own server. Free / self-host (you pay your server and an SMTP sender)

Mautic vs EspoCRM →

It is just me — I do not want to run a server

Odoo CRM78

Offers a hosted option, so you can start without infrastructure. Free / self-host Community Edition; paid Enterprise edition and cloud

Odoo CRM vs EspoCRM →

Every alternative, compared

#1★ TOP PICK

EspoCRM

Mature open-source CRM with the workflow depth teams actually leave HubSpot for.

90
OPEN SOURCEGPL-3.0SELF-HOSTLOCAL-FIRST

A long-established self-hostable CRM covering contacts, deals, activities, a customer portal, email integration and — critically — a workflow and BPM engine. It is the option closest to feature parity with a paid HubSpot Hub, which is what makes it the pick rather than the newest one.

Strengths

  • +Workflow and BPM engine in the core — the feature that usually forces the HubSpot tier upgrade
  • +Mature and stable, with a long release history rather than a promising roadmap
  • +Runs on ordinary PHP and MySQL hosting, so it needs no specialist infrastructure

Trade-offs

  • −The interface is functional rather than pleasant, and it shows its age next to HubSpot
  • −Marketing automation is thinner — pair it with Mautic if that half matters
  • −Some capabilities sit in paid extension packs rather than the free core
Free / self-host (GPL core); paid Advanced Pack and cloud hosting optional
Get EspoCRMadSourceDocs
#2

Twenty CRM

The modern open-source CRM — the best-designed option, and the youngest.

88
OPEN SOURCEAGPL-3.0SELF-HOSTLOCAL-FIRST

A ground-up open-source CRM with an interface built to compete with Attio and modern HubSpot rather than with 2015 CRMs. Rapid development, a strong data model, and the one on this list that a sales team will not resent using daily.

Strengths

  • +By some distance the best interface of any open-source CRM
  • +Active, well-funded development and a clear product direction
  • +Sensible modern stack that a JavaScript team can extend without pain

Trade-offs

  • −Youngest option here — features still land and change between releases
  • −Automation and reporting are behind EspoCRM and far behind HubSpot
  • −Migrating onto a fast-moving project means keeping up with it
Free / self-host; managed cloud available
WebsiteSourceDocs
#3

Mautic

Open-source marketing automation — the Marketing Hub half, not the CRM half.

86
OPEN SOURCEGPL-3.0SELF-HOSTLOCAL-FIRST

Campaign builders, drip sequences, lead scoring, landing pages and segmentation, self-hosted. Pair it with a CRM rather than treating it as one: it replaces what Marketing Hub does, which is usually the expensive half of a HubSpot bill.

Strengths

  • +Directly replaces the contact-metered part of the bill, which is where HubSpot costs escalate
  • +Campaign and lead-scoring depth that genuinely competes with paid marketing tools
  • +Integrates with EspoCRM and most open CRMs rather than demanding to be the system of record

Trade-offs

  • −You inherit email deliverability — sending reputation, SPF, DKIM, DMARC and bounce handling
  • −Setup and upgrades are more involved than a CRM alone
  • −Not a CRM: run it alongside one, never instead of one
Free / self-host (you pay your server and an SMTP sender)
WebsiteSourceDocs
#4

SuiteCRM

The enterprise-shaped fork of SugarCRM, for teams that need depth over polish.

85
OPEN SOURCEAGPL-3.0SELF-HOSTLOCAL-FIRST

A comprehensive open-source CRM with sales, marketing and service modules, quotes, contracts and a workflow engine. Heavier than the others and correspondingly capable — the option when the requirement list is long and non-negotiable.

Strengths

  • +Deepest feature set here — quotes, contracts, invoicing and case management included
  • +Commercial support available from the maintainer if procurement requires it
  • +Long track record in regulated and enterprise deployments

Trade-offs

  • −Dated interface, and the heaviest of these to run and administer
  • −Configuration burden is real; expect to spend time before it fits
  • −Overkill for a small sales team that just left the free HubSpot tier
Free / self-host; paid hosting and support from SalesAgility
WebsiteSourceDocs
#5

Odoo CRM

CRM as one app in a full business suite — compelling only if you want the rest of it.

78
OPEN SOURCELGPL-3.0 (Community Edition)SELF-HOSTLOCAL-FIRST

The CRM module of Odoo's ERP suite, self-hostable under the LGPL community edition, sharing a data model with accounting, inventory, projects and e-commerce. The right answer when the CRM is one requirement among several, and the wrong one when it is the only requirement.

Strengths

  • +One data model across CRM, invoicing, inventory and projects
  • +Very large module ecosystem and a big installed base
  • +Community Edition is genuinely usable rather than a demo

Trade-offs

  • −Meaningful features sit in the paid Enterprise edition, which blurs the open-source story
  • −Adopting a full ERP to replace a CRM is a large decision made sideways
  • −Heaviest migration path on this list
Free / self-host Community Edition; paid Enterprise edition and cloud
WebsiteSourceDocs

Questions people ask

▸ Is there a free alternative to HubSpot?

Several, and HubSpot's own CRM is one of them — the free tier is genuinely free and unlimited on users, which is why so many teams start there. The honest comparison is not free-versus-paid but which bill you prefer: EspoCRM, Twenty CRM and SuiteCRM cost nothing to licence and cost you a server and someone's attention, while HubSpot costs money and no attention. Below roughly a two-person sales team the free HubSpot tier is usually the better deal.

▸ What is the hardest part of migrating off HubSpot?

Not the data — contacts, companies and deals export as CSV and import cleanly almost anywhere. It is the automation. Workflows, sequences, lifecycle-stage rules, custom report definitions and dashboards have no portable format, so they are rebuilt by hand in the new tool. Budget the migration in workflows rather than in records, and count them before you commit to a date.

▸ Can one open-source tool replace all of HubSpot?

No, and that is the honest answer. HubSpot's product is the CRM and the marketing automation sharing one contact record. Replacing it usually means a CRM plus a marketing tool — EspoCRM with Mautic is the common pairing — and you own the integration between them. If that shared record is the reason you bought HubSpot, staying is a legitimate decision.

Compare them head-to-head

EspoCRM vs Twenty CRM→EspoCRM vs Mautic→EspoCRM vs SuiteCRM→EspoCRM vs Odoo CRM→Twenty CRM vs Mautic→Twenty CRM vs SuiteCRM→Twenty CRM vs Odoo CRM→Mautic vs SuiteCRM→Mautic vs Odoo CRM→SuiteCRM vs Odoo CRM→

Related comparisons

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Entry last verified 2026-09-01. Licenses and pricing change — spotted something out of date? That's a correction we want.

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