Mautic vs Odoo CRM
Both are alternatives to HubSpot. Here's how they stack up — verified facts, no spin.
Also searched as Odoo CRM vs Mautic — same comparison, one verdict.
Both are crm tools with the same broad shape, but Mautic scores 86 against Odoo CRM's 78 on data ownership and exit cost — the gap is in how easily you could leave.
Mautic
Open-source marketing automation — the Marketing Hub half, not the CRM half.
Campaign builders, drip sequences, lead scoring, landing pages and segmentation, self-hosted. Pair it with a CRM rather than treating it as one: it replaces what Marketing Hub does, which is usually the expensive half of a HubSpot bill.
Odoo CRM
CRM as one app in a full business suite — compelling only if you want the rest of it.
The CRM module of Odoo's ERP suite, self-hostable under the LGPL community edition, sharing a data model with accounting, inventory, projects and e-commerce. The right answer when the CRM is one requirement among several, and the wrong one when it is the only requirement.
Side by side
6 points of comparison, every one read from a verified field. Green marks the side that wins a row outright. A dash means we do not hold that fact — never that it is zero.
| Mautic | Odoo CRM | |
|---|---|---|
| Sovereignty ScoreOur transparent 0–100 composite for data ownership and exit cost. | 86 | 78 |
| Open source | Yes | Yes |
| Self-hostable | Yes | Yes |
| Local-first data | Yes | Yes |
| License | GPL-3.0 | LGPL-3.0 (Community Edition) |
| Pricing | Free / self-host (you pay your server and an SMTP sender) | Free / self-host Community Edition; paid Enterprise edition and cloud |
Mautic edges it on the Sovereignty Score, but the right pick depends on the trade-offs below.
Mautic
Strengths
- +Directly replaces the contact-metered part of the bill, which is where HubSpot costs escalate
- +Campaign and lead-scoring depth that genuinely competes with paid marketing tools
- +Integrates with EspoCRM and most open CRMs rather than demanding to be the system of record
Trade-offs
- −You inherit email deliverability — sending reputation, SPF, DKIM, DMARC and bounce handling
- −Setup and upgrades are more involved than a CRM alone
- −Not a CRM: run it alongside one, never instead of one
Odoo CRM
Strengths
- +One data model across CRM, invoicing, inventory and projects
- +Very large module ecosystem and a big installed base
- +Community Edition is genuinely usable rather than a demo
Trade-offs
- −Meaningful features sit in the paid Enterprise edition, which blurs the open-source story
- −Adopting a full ERP to replace a CRM is a large decision made sideways
- −Heaviest migration path on this list
Which one fits you
The trade-offs above, turned into a decision. Find the line that describes your team.
Choose Mautic
if a lower exit cost matters more to you than any single feature, and directly replaces the contact-metered part of the bill, which is where HubSpot costs escalate.
Choose Odoo CRM
if one data model across CRM, invoicing, inventory and projects.
Neither, yet
if both carry a real cost you should weigh first — you inherit email deliverability — sending reputation, SPF, DKIM, DMARC and bounce handling, and meaningful features sit in the paid Enterprise edition, which blurs the open-source story. If either of those is a dealbreaker for your team, the shortlist is wrong rather than the choice.
Mautic vs Odoo CRM — common questions
Is Mautic a better fit than Odoo CRM for crm?
It depends on what you are optimising for, and the honest split is this: Mautic scores 86 to Odoo CRM's 78 on data ownership and exit cost, so it is the safer choice if you care about being able to leave. Odoo CRM earns its place on a different axis — one data model across CRM, invoicing, inventory and projects. Neither is a wrong answer for every team; the table above is the actual comparison.
What happens if we want to switch later?
Mautic keeps its data local or in open formats, so leaving is an export rather than a negotiation. Odoo CRM is still self-hostable, so the files stay on your server either way — but it is not local-first by design, so check what its export produces before you rely on it.
Can I self-host Mautic or Odoo CRM?
Both can be self-hosted. The difference is what it costs you in time rather than whether it is possible — see the setup and maintenance rows above.
Are Mautic and Odoo CRM both alternatives to HubSpot?
Yes — both appear in our HubSpot comparison, which is why they are worth putting side by side. People usually arrive here already having decided to move off HubSpot and now choosing between the two replacements, which is a narrower and much easier question.
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Facts verified 2026-09-01. Licenses and pricing change — spotted something out of date? That's a correction we want.