Mautic
Full open-source marketing automation platform.
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sovereigntyMautic is a mature open-source marketing-automation platform (PHP/Symfony) that goes well beyond newsletters, offering contact management, segmentation, visual campaign/journey builders, landing pages, forms, lead scoring, and multi-channel messaging. It is the closest open-source counterpart to Mailchimp's higher tiers for teams that need automation depth, and it sends through your chosen SMTP or transactional provider. It rewards organizations willing to run and maintain a more substantial application in exchange for owning their data and automation stack.
OPEN SOURCEGPL-3.0SELF-HOSTLOCAL-FIRST
LicenseGPL-3.0
PricingFree / self-host; optional paid managed hosting from third parties
Open sourceYes
Self-hostableYes
Local-first dataYes
What it does well
- +Closest open-source match to full marketing automation and customer journeys
- +Landing pages, forms, lead scoring, and multi-channel campaigns built in
- +Large, established community and plugin ecosystem
- +Self-hosted, so contacts and automation logic stay on your infrastructure
Where it falls short
- −Heavier PHP/Symfony stack with more moving parts to install and maintain
- −Steeper learning curve than a simple newsletter tool
- −Deliverability and an external sending provider are still your responsibility
- −Ongoing upkeep (updates, cron, queues) is more demanding than a single-binary app
Mautic as an alternative to
Where Mautic shows up in our comparisons, and how it ranked.
Mautic head-to-head
Straight comparisons against the tools people weigh it against.