Umami vs Countly
Both are alternatives to Amplitude. Here's how they stack up — verified facts, no spin.
Also searched as Countly vs Umami — same comparison, one verdict.
Umami
One clean dashboard, no cookies, five minutes to deploy.
Umami is deliberately small: page views, referrers, countries, devices and events on a single readable dashboard, with no cookies, no personal data and a script around two kilobytes. It runs on Node with Postgres or MySQL and deploys in minutes. MIT, about 38k stars. It is the honest recommendation for a large number of teams who believe they need product analytics and actually need to know which pages people read and where they came from — and the tracking script being 2 KB rather than 45 KB is a real difference on a phone.
Countly
Mobile-first analytics you can run on-premise — but check the licence.
Countly is built around mobile and IoT rather than the web, with crash reporting, push notifications and user profiles alongside analytics, and a long history of on-premise deployment in regulated and government settings. Around 5.9k stars. One correction to how it is usually listed: Countly is very often described as open source, but the community edition ships under a custom "Countly Lite License" rather than an OSI-approved licence — it is source-available, with restrictions, and the terms are worth reading before you build a product on it. Included here because the mobile and on-premise combination is genuinely rare, and because the licence deserves to be stated accurately.
Side by side
| Umami | Countly | |
|---|---|---|
| Sovereignty Score | 95 | 66 |
| Open source | Yes | No |
| Self-hostable | Yes | Yes |
| Local-first | Yes | Yes |
| License | MIT | Countly Lite License (custom, source-available — not OSI open source) |
| Pricing | Free and open source to self-host. Umami Cloud has a free tier and paid plans. | Community edition free to self-host under its own licence terms; enterprise is commercial. |
Umami edges it on the Sovereignty Score, but the right pick depends on the trade-offs below.
Umami
Strengths
- +Genuinely simple — one dashboard, no training required
- +No cookies and no personal data, so no consent banner
- +Roughly 2 KB script, a meaningful page-speed win on mobile
- +MIT with no enterprise carve-out
Trade-offs
- −No funnels, cohorts or retention analysis worth the name
- −Not a product-analytics tool — do not expect it to be
- −No session replay or heatmaps
- −Small feature surface by design; you will outgrow it if you need depth
Countly
Strengths
- +Mobile and IoT first, where most of this category is web first
- +Crash reporting and push notifications alongside analytics
- +Long track record of on-premise deployment in regulated environments
- +Rich user-profile and cohort features in the enterprise tier
Trade-offs
- −Not open source despite being widely listed as such — read the Lite License
- −Much of the useful functionality sits in the paid enterprise edition
- −Smaller community than every other option here
- −Heavier to deploy than Umami or OpenPanel
Related alternative guides
Facts verified 2026-07-31. Licenses and pricing change — spotted something out of date? That's a correction we want.