Is Incogni free? What it actually costs in 2026
Incogni has no free plan — only a free exposure scanner. Standard is $7.99 a month billed annually ($95.88) or $15.98 month to month; Unlimited, with custom removals, is $14.99 a month annually.
The pricing page lists Standard, Unlimited, Family and Family Unlimited — all paid. The free part is the exposure scan that shows where your data appears; removal requests start with a subscription. A 30-day money-back guarantee applies to every plan.
What the free tier actually includes
- No free removals — the scanner is free, the opt-outs are not
- Standard: automated requests to the brokers Incogni covers
- Unlimited ($14.99 a month annually) adds custom removals from sites outside that list
Where the wall is
The first removal request. Incogni's model is a subscription because brokers re-list you; the page itself says one-time removals leave data reappearing, which is the argument for paying every year — or for doing the opt-outs yourself.
After that: Standard $7.99 a month billed annually ($95.88 a year) or $15.98 monthly; Unlimited $14.99 a month annually ($179.88); Family $15.99 a month annually ($191.88, up to 5 people); Family Unlimited $22.99 a month annually ($275.88).
Can you self-host Incogni? No — cloud only
Incogni is a service, not software. EasyOptOuts and the do-it-yourself opt-out route compared here cost less or nothing; Optery is the closest paid rival.
When paying is still the right call
If you're already in the Surfshark/Nord ecosystem or you need EU and UK broker coverage, Incogni's bundle pricing and Deloitte-audited automation are genuinely competitive — this is a category where the incumbent is competent.
What you are locked into
None technically — cancel anytime. The real lock-in belongs to the problem, not the product: brokers relist your data on a cycle, so staying protected means staying subscribed, whoever you choose — or repeating the free do-it-yourself rounds.
If you would rather not pay: EasyOptOuts
EasyOptOuts
Near-top removal rates for $19.99 a year.
$19.99/yr flat — 240+ brokers, automated
See all 4 Incogni alternatives comparedCompare the free options head-to-head
Read from Surfshark (Nord Security)'s own pricing and documentation on 2026-09-26 — 4 days ago. Vendors change prices without notice; confirm before you commit.