Is Incogni free? What it actually costs in 2026
No free tier. It is a paid product.
$7.99/mo billed annually (~$96/yr) for the standard plan; unlimited custom removals cost more — and the subscription is effectively forever, because brokers repopulate once you stop.
When paying is still the right call
If you're already in the Surfshark/Nord ecosystem or you need EU and UK broker coverage, Incogni's bundle pricing and Deloitte-audited automation are genuinely competitive — this is a category where the incumbent is competent.
What you are locked into
None technically — cancel anytime. The real lock-in belongs to the problem, not the product: brokers relist your data on a cycle, so staying protected means staying subscribed, whoever you choose — or repeating the free do-it-yourself rounds.
If you would rather not pay: EasyOptOuts
EasyOptOuts
Near-top removal rates for $19.99 a year.
$19.99/yr flat — 240+ brokers, automated
See all 4 Incogni alternatives comparedCompare the free options head-to-head
Pricing is verified against the vendor's published figures and dated above. Vendors change prices — confirm current numbers with Surfshark (Nord Security) before you commit. More data removal & privacy decisions on Macrostack.