EasyOptOuts vs Optery
Both are alternatives to Incogni. Here's how they stack up — verified facts, no spin.
Also searched as Optery vs EasyOptOuts — same comparison, one verdict.
EasyOptOuts and Optery are closely matched on ownership (55 vs 52) — this one comes down to pricing and to which trade-offs below you can live with.
EasyOptOuts
TOP PICKNear-top removal rates for $19.99 a year.
The value pick, and it isn't close: $19.99 a year flat, 240+ brokers, and a 65% measured removal rate in independent four-month testing — second only to Optery and ahead of services costing five times as much. It pays Macrostack nothing; it's simply the honest answer for most people.
Optery
Best measured removal rates, with a free exposure report.
Optery led independent testing with a 68% removal rate and is the only service with a genuinely useful free tier: exposure reports with screenshots of exactly where your data appears, before you pay a cent. Full coverage of the biggest people-search sites sits on the top tier, and it serves the US and Canada only.
Side by side
6 points of comparison, every one read from a verified field. Green marks the side that wins a row outright. A dash means we do not hold that fact — never that it is zero.
| EasyOptOuts | Optery | |
|---|---|---|
| Sovereignty ScoreOur transparent 0–100 composite for data ownership and exit cost. | 55 | 52 |
| Open source | No | No |
| Self-hostable | No | No |
| Local-first data | No | No |
| License | Proprietary service | Proprietary service |
| Pricing | $19.99/yr flat — 240+ brokers, automated | Free exposure reports; paid from ~$8.99/mo (365+ sites) to Ultimate (635+) |
EasyOptOuts is Macrostack's recommended Incogni alternative, so it's our pick here.
Weighing both against staying on Incogni? Is Incogni free? What it actually costs →
EasyOptOuts
Strengths
- +65% measured removal rate — second-best in independent testing
- +A fifth of the price of the big-name services
- +Simple, set-and-forget operation
Trade-offs
- −US-focused coverage
- −No custom or manual removal requests
- −Minimal dashboard compared with rivals
Optery
Strengths
- +68% removal rate — best in independent testing
- +Free tier shows screenshots of where you're exposed
- +30-day money-back guarantee
Trade-offs
- −US and Canada only
- −Biggest people-search sites reserved for the top tier
- −Full coverage gets pricey
Which one fits you
The trade-offs above, turned into a decision. Find the line that describes your team.
Choose EasyOptOuts
if a lower exit cost matters more to you than any single feature, and 65% measured removal rate — second-best in independent testing.
Choose Optery
if 68% removal rate — best in independent testing.
Neither, yet
if both carry a real cost you should weigh first — uS-focused coverage, and uS and Canada only. If either of those is a dealbreaker for your team, the shortlist is wrong rather than the choice.
EasyOptOuts vs Optery — common questions
Is EasyOptOuts a better fit than Optery for data removal & privacy?
It depends on what you are optimising for, and the honest split is this: EasyOptOuts scores 55 to Optery's 52 on data ownership and exit cost, so it is the safer choice if you care about being able to leave. Optery earns its place on a different axis — 68% removal rate — best in independent testing. Neither is a wrong answer for every team; the table above is the actual comparison.
What happens if we want to switch later?
Neither of these is local-first by default, so plan the exit at the point you adopt rather than later. Export what matters on a schedule instead of trusting you can retrieve it on demand — that is the most common way a data removal & privacy migration turns into a project instead of an afternoon.
Is Optery free?
Optery: Free exposure reports; paid from ~$8.99/mo (365+ sites) to Ultimate (635+). The other side of this comparison, EasyOptOuts, is priced as $19.99/yr flat — 240+ brokers, automated. "Free" here means no licence fee — if you self-host it you still pay for the server, and the running cost row above is our honest estimate of that.
Are EasyOptOuts and Optery both alternatives to Incogni?
Yes — both appear in our Incogni comparison, which is why they are worth putting side by side. People usually arrive here already having decided to move off Incogni and now choosing between the two replacements, which is a narrower and much easier question.
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Facts verified 2026-07-18. Licenses and pricing change — spotted something out of date? That's a correction we want.