EasyOptOuts vs DIY opt-outs (manual)
Both are alternatives to Incogni. Here's how they stack up — verified facts, no spin.
Also searched as DIY opt-outs (manual) vs EasyOptOuts — same comparison, one verdict.
DIY opt-outs (manual) keeps your data local by default and EasyOptOuts keeps it in the vendor's cloud — for most teams that single fact decides it.
EasyOptOuts
TOP PICKNear-top removal rates for $19.99 a year.
The value pick, and it isn't close: $19.99 a year flat, 240+ brokers, and a 65% measured removal rate in independent four-month testing — second only to Optery and ahead of services costing five times as much. It pays Macrostack nothing; it's simply the honest answer for most people.
DIY opt-outs (manual)
Free, most thorough, and entirely in your control.
The sovereign route: file the opt-outs yourself using the community-maintained Big Ass Data Broker Opt-Out List, which documents the process for hundreds of brokers. Free, the most complete coverage possible — and honestly tedious: budget a weekend up front and a few hours each quarter to keep it clean.
Side by side
6 points of comparison, every one read from a verified field. Green marks the side that wins a row outright. A dash means we do not hold that fact — never that it is zero.
| EasyOptOuts | DIY opt-outs (manual) | |
|---|---|---|
| Sovereignty ScoreOur transparent 0–100 composite for data ownership and exit cost. | 55 | 95 |
| Open source | No | No |
| Self-hostable | No | No |
| Local-first data | No | Yes |
| License | Proprietary service | Free — community guides |
| Pricing | $19.99/yr flat — 240+ brokers, automated | Free — your time is the cost: a weekend up front, a few hours quarterly after |
EasyOptOuts is Macrostack's recommended Incogni alternative, so it's our pick here.
Weighing both against staying on Incogni? Is Incogni free? What it actually costs →
EasyOptOuts
Strengths
- +65% measured removal rate — second-best in independent testing
- +A fifth of the price of the big-name services
- +Simple, set-and-forget operation
Trade-offs
- −US-focused coverage
- −No custom or manual removal requests
- −Minimal dashboard compared with rivals
DIY opt-outs (manual)
Strengths
- +Costs nothing
- +You decide exactly what disappears first
- +Community guides cover more brokers than any paid service
Trade-offs
- −Hours of tedious form-filling
- −Must be repeated as brokers relist your data
- −Easy to burn out before finishing the list
Which one fits you
The trade-offs above, turned into a decision. Find the line that describes your team.
Choose EasyOptOuts
if 65% measured removal rate — second-best in independent testing.
Choose DIY opt-outs (manual)
if your data should stay on machines you control, and costs nothing.
Neither, yet
if both carry a real cost you should weigh first — uS-focused coverage, and hours of tedious form-filling. If either of those is a dealbreaker for your team, the shortlist is wrong rather than the choice.
EasyOptOuts vs DIY opt-outs (manual) — common questions
Is EasyOptOuts a better fit than DIY opt-outs (manual) for data removal & privacy?
It depends on what you are optimising for, and the honest split is this: DIY opt-outs (manual) scores 95 to EasyOptOuts's 55 on data ownership and exit cost, so it is the safer choice if you care about being able to leave. EasyOptOuts earns its place on a different axis — 65% measured removal rate — second-best in independent testing. Neither is a wrong answer for every team; the table above is the actual comparison.
What happens if we want to switch later?
DIY opt-outs (manual) keeps its data local or in open formats, so leaving is an export rather than a negotiation. EasyOptOuts keeps your data on its own infrastructure, which is the part to plan for: confirm the export path before you commit, not when you are already trying to leave.
Is DIY opt-outs (manual) free?
DIY opt-outs (manual): Free — your time is the cost: a weekend up front, a few hours quarterly after. The other side of this comparison, EasyOptOuts, is priced as $19.99/yr flat — 240+ brokers, automated. "Free" here means no licence fee — if you self-host it you still pay for the server, and the running cost row above is our honest estimate of that.
Are EasyOptOuts and DIY opt-outs (manual) both alternatives to Incogni?
Yes — both appear in our Incogni comparison, which is why they are worth putting side by side. People usually arrive here already having decided to move off Incogni and now choosing between the two replacements, which is a narrower and much easier question.
Related alternative guides
Facts verified 2026-07-18. Licenses and pricing change — spotted something out of date? That's a correction we want.