EasyOptOuts vs DIY opt-outs (manual)
Both are alternatives to Incogni. Here's how they stack up — verified facts, no spin.
EasyOptOuts
TOP PICKNear-top removal rates for $19.99 a year.
The value pick, and it isn't close: $19.99 a year flat, 240+ brokers, and a 65% measured removal rate in independent four-month testing — second only to Optery and ahead of services costing five times as much. It pays Macrostack nothing; it's simply the honest answer for most people.
DIY opt-outs (manual)
Free, most thorough, and entirely in your control.
The sovereign route: file the opt-outs yourself using the community-maintained Big Ass Data Broker Opt-Out List, which documents the process for hundreds of brokers. Free, the most complete coverage possible — and honestly tedious: budget a weekend up front and a few hours each quarter to keep it clean.
Side by side
| EasyOptOuts | DIY opt-outs (manual) | |
|---|---|---|
| Sovereignty Score | 55 | 95 |
| Open source | No | No |
| Self-hostable | No | No |
| Local-first | No | Yes |
| License | Proprietary service | Free — community guides |
| Pricing | $19.99/yr flat — 240+ brokers, automated | Free — your time is the cost: a weekend up front, a few hours quarterly after |
EasyOptOuts is Macrostack's recommended Incogni alternative, so it's our pick here.
EasyOptOuts
Strengths
- +65% measured removal rate — second-best in independent testing
- +A fifth of the price of the big-name services
- +Simple, set-and-forget operation
Trade-offs
- −US-focused coverage
- −No custom or manual removal requests
- −Minimal dashboard compared with rivals
DIY opt-outs (manual)
Strengths
- +Costs nothing
- +You decide exactly what disappears first
- +Community guides cover more brokers than any paid service
Trade-offs
- −Hours of tedious form-filling
- −Must be repeated as brokers relist your data
- −Easy to burn out before finishing the list
Facts verified 2026-07-18. Licenses and pricing change — spotted something out of date? That's a correction we want.