EasyOptOuts vs DeleteMe
Both are alternatives to Incogni. Here's how they stack up — verified facts, no spin.
Also searched as DeleteMe vs EasyOptOuts — same comparison, one verdict.
Both are data removal & privacy tools with the same broad shape, but EasyOptOuts scores 55 against DeleteMe's 45 on data ownership and exit cost — the gap is in how easily you could leave.
EasyOptOuts
TOP PICKNear-top removal rates for $19.99 a year.
The value pick, and it isn't close: $19.99 a year flat, 240+ brokers, and a 65% measured removal rate in independent four-month testing — second only to Optery and ahead of services costing five times as much. It pays Macrostack nothing; it's simply the honest answer for most people.
DeleteMe
The white-glove option — human privacy specialists work your case.
The longest-running name in the category, and the one that puts humans on your file: privacy specialists handle edge cases and custom removal requests that pure automation misses. The honest trade: its base plan automates roughly 85–100 platforms — fewer than rivals — at the category's highest price.
Side by side
6 points of comparison, every one read from a verified field. Green marks the side that wins a row outright. A dash means we do not hold that fact — never that it is zero.
| EasyOptOuts | DeleteMe | |
|---|---|---|
| Sovereignty ScoreOur transparent 0–100 composite for data ownership and exit cost. | 55 | 45 |
| Open source | No | No |
| Self-hostable | No | No |
| Local-first data | No | No |
| License | Proprietary service | Proprietary service |
| Pricing | $19.99/yr flat — 240+ brokers, automated | From ~$10.75/mo billed annually; custom removals and wider coverage on higher tiers |
EasyOptOuts is Macrostack's recommended Incogni alternative, so it's our pick here.
Weighing both against staying on Incogni? Is Incogni free? What it actually costs →
EasyOptOuts
Strengths
- +65% measured removal rate — second-best in independent testing
- +A fifth of the price of the big-name services
- +Simple, set-and-forget operation
Trade-offs
- −US-focused coverage
- −No custom or manual removal requests
- −Minimal dashboard compared with rivals
DeleteMe
Strengths
- +Human experts handle edge cases automation misses
- +Custom removal requests on demand
- +Longest track record in the category
Trade-offs
- −Base plan automates roughly 85–100 platforms — less than rivals
- −Priciest of the group
- −US-centric coverage
Which one fits you
The trade-offs above, turned into a decision. Find the line that describes your team.
Choose EasyOptOuts
if a lower exit cost matters more to you than any single feature, and 65% measured removal rate — second-best in independent testing.
Choose DeleteMe
if human experts handle edge cases automation misses.
Neither, yet
if both carry a real cost you should weigh first — uS-focused coverage, and base plan automates roughly 85–100 platforms — less than rivals. If either of those is a dealbreaker for your team, the shortlist is wrong rather than the choice.
EasyOptOuts vs DeleteMe — common questions
Is EasyOptOuts a better fit than DeleteMe for data removal & privacy?
It depends on what you are optimising for, and the honest split is this: EasyOptOuts scores 55 to DeleteMe's 45 on data ownership and exit cost, so it is the safer choice if you care about being able to leave. DeleteMe earns its place on a different axis — human experts handle edge cases automation misses. Neither is a wrong answer for every team; the table above is the actual comparison.
What happens if we want to switch later?
Neither of these is local-first by default, so plan the exit at the point you adopt rather than later. Export what matters on a schedule instead of trusting you can retrieve it on demand — that is the most common way a data removal & privacy migration turns into a project instead of an afternoon.
Are EasyOptOuts and DeleteMe both alternatives to Incogni?
Yes — both appear in our Incogni comparison, which is why they are worth putting side by side. People usually arrive here already having decided to move off Incogni and now choosing between the two replacements, which is a narrower and much easier question.
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Facts verified 2026-07-18. Licenses and pricing change — spotted something out of date? That's a correction we want.