DIY opt-outs (manual) vs DeleteMe
Both are alternatives to Incogni. Here's how they stack up — verified facts, no spin.
DIY opt-outs (manual)
Free, most thorough, and entirely in your control.
The sovereign route: file the opt-outs yourself using the community-maintained Big Ass Data Broker Opt-Out List, which documents the process for hundreds of brokers. Free, the most complete coverage possible — and honestly tedious: budget a weekend up front and a few hours each quarter to keep it clean.
DeleteMe
The white-glove option — human privacy specialists work your case.
The longest-running name in the category, and the one that puts humans on your file: privacy specialists handle edge cases and custom removal requests that pure automation misses. The honest trade: its base plan automates roughly 85–100 platforms — fewer than rivals — at the category's highest price.
Side by side
| DIY opt-outs (manual) | DeleteMe | |
|---|---|---|
| Sovereignty Score | 95 | 45 |
| Open source | No | No |
| Self-hostable | No | No |
| Local-first | Yes | No |
| License | Free — community guides | Proprietary service |
| Pricing | Free — your time is the cost: a weekend up front, a few hours quarterly after | From ~$10.75/mo billed annually; custom removals and wider coverage on higher tiers |
DIY opt-outs (manual) edges it on the Sovereignty Score, but the right pick depends on the trade-offs below.
DIY opt-outs (manual)
Strengths
- +Costs nothing
- +You decide exactly what disappears first
- +Community guides cover more brokers than any paid service
Trade-offs
- −Hours of tedious form-filling
- −Must be repeated as brokers relist your data
- −Easy to burn out before finishing the list
DeleteMe
Strengths
- +Human experts handle edge cases automation misses
- +Custom removal requests on demand
- +Longest track record in the category
Trade-offs
- −Base plan automates roughly 85–100 platforms — less than rivals
- −Priciest of the group
- −US-centric coverage
Facts verified 2026-07-18. Licenses and pricing change — spotted something out of date? That's a correction we want.