Optery vs DeleteMe
Both are alternatives to Incogni. Here's how they stack up — verified facts, no spin.
Also searched as DeleteMe vs Optery — same comparison, one verdict.
Optery and DeleteMe are closely matched on ownership (52 vs 45) — this one comes down to pricing and to which trade-offs below you can live with.
Optery
Best measured removal rates, with a free exposure report.
Optery led independent testing with a 68% removal rate and is the only service with a genuinely useful free tier: exposure reports with screenshots of exactly where your data appears, before you pay a cent. Full coverage of the biggest people-search sites sits on the top tier, and it serves the US and Canada only.
DeleteMe
The white-glove option — human privacy specialists work your case.
The longest-running name in the category, and the one that puts humans on your file: privacy specialists handle edge cases and custom removal requests that pure automation misses. The honest trade: its base plan automates roughly 85–100 platforms — fewer than rivals — at the category's highest price.
Side by side
6 points of comparison, every one read from a verified field. Green marks the side that wins a row outright. A dash means we do not hold that fact — never that it is zero.
| Optery | DeleteMe | |
|---|---|---|
| Sovereignty ScoreOur transparent 0–100 composite for data ownership and exit cost. | 52 | 45 |
| Open source | No | No |
| Self-hostable | No | No |
| Local-first data | No | No |
| License | Proprietary service | Proprietary service |
| Pricing | Free exposure reports; paid from ~$8.99/mo (365+ sites) to Ultimate (635+) | From ~$10.75/mo billed annually; custom removals and wider coverage on higher tiers |
Optery edges it on the Sovereignty Score, but the right pick depends on the trade-offs below.
Weighing both against staying on Incogni? Is Incogni free? What it actually costs →
Optery
Strengths
- +68% removal rate — best in independent testing
- +Free tier shows screenshots of where you're exposed
- +30-day money-back guarantee
Trade-offs
- −US and Canada only
- −Biggest people-search sites reserved for the top tier
- −Full coverage gets pricey
DeleteMe
Strengths
- +Human experts handle edge cases automation misses
- +Custom removal requests on demand
- +Longest track record in the category
Trade-offs
- −Base plan automates roughly 85–100 platforms — less than rivals
- −Priciest of the group
- −US-centric coverage
Which one fits you
The trade-offs above, turned into a decision. Find the line that describes your team.
Choose Optery
if a lower exit cost matters more to you than any single feature, and 68% removal rate — best in independent testing.
Choose DeleteMe
if human experts handle edge cases automation misses.
Neither, yet
if both carry a real cost you should weigh first — uS and Canada only, and base plan automates roughly 85–100 platforms — less than rivals. If either of those is a dealbreaker for your team, the shortlist is wrong rather than the choice.
Optery vs DeleteMe — common questions
Is Optery a better fit than DeleteMe for data removal & privacy?
It depends on what you are optimising for, and the honest split is this: Optery scores 52 to DeleteMe's 45 on data ownership and exit cost, so it is the safer choice if you care about being able to leave. DeleteMe earns its place on a different axis — human experts handle edge cases automation misses. Neither is a wrong answer for every team; the table above is the actual comparison.
What happens if we want to switch later?
Neither of these is local-first by default, so plan the exit at the point you adopt rather than later. Export what matters on a schedule instead of trusting you can retrieve it on demand — that is the most common way a data removal & privacy migration turns into a project instead of an afternoon.
Is Optery free?
Optery: Free exposure reports; paid from ~$8.99/mo (365+ sites) to Ultimate (635+). The other side of this comparison, DeleteMe, is priced as From ~$10.75/mo billed annually; custom removals and wider coverage on higher tiers. "Free" here means no licence fee — if you self-host it you still pay for the server, and the running cost row above is our honest estimate of that.
Are Optery and DeleteMe both alternatives to Incogni?
Yes — both appear in our Incogni comparison, which is why they are worth putting side by side. People usually arrive here already having decided to move off Incogni and now choosing between the two replacements, which is a narrower and much easier question.
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Facts verified 2026-07-18. Licenses and pricing change — spotted something out of date? That's a correction we want.