Odoo vs HubSpot CRM
Both are alternatives to Salesforce. Here's how they stack up — verified facts, no spin.
Also searched as HubSpot CRM vs Odoo — same comparison, one verdict.
Odoo
CRM as one module of a full business suite.
Odoo is not primarily a CRM — it is an integrated business suite where CRM sits alongside accounting, inventory, manufacturing, HR and e-commerce, all sharing one database. For a company that would otherwise buy four systems and wire them together, that integration is the entire proposition and it is a strong one. The Community Edition is LGPL-3.0 and genuinely capable; Enterprise adds modules and support for a per-user fee. Around 53k stars. The caveat is scope: adopting Odoo for CRM alone means running a great deal of software you are not using.
HubSpot CRM
Free for unlimited users — the honest hosted answer for small teams.
HubSpot's core CRM is free for unlimited users with unlimited contacts, and for a small sales team that is frequently the right answer rather than a compromise. Contacts, deals, pipeline, email tracking and meeting scheduling all work without payment. Listed here because refusing to name it would be dishonest: a five-person company choosing between a $105,000 Salesforce contract and self-hosting a server very often wants neither. The catch is the upgrade path — Marketing and Sales Hub pricing escalates steeply, and the free CRM is designed to make those adjacent products feel necessary.
Side by side
| Odoo | HubSpot CRM | |
|---|---|---|
| Sovereignty Score | 87 | 30 |
| Open source | Yes | No |
| Self-hostable | Yes | No |
| Local-first | Yes | No |
| License | LGPL-3.0 (Community Edition; Enterprise is commercial) | Proprietary (hosted service; free core tier) |
| Pricing | Community Edition free and self-hostable. Enterprise is per user per month. | Core CRM free for unlimited users. Sales, Marketing and Service Hubs are paid and escalate steeply. |
Odoo edges it on the Sovereignty Score, but the right pick depends on the trade-offs below.
Odoo
Strengths
- +CRM, accounting, inventory and more sharing one database
- +LGPL-3.0 Community Edition is genuinely usable, not a demo
- +Enormous module ecosystem and a large partner network
- +Replaces several systems rather than one
Trade-offs
- −Substantial to deploy and operate if you only want CRM
- −The Community/Enterprise line moves and is worth watching
- −Customisation generally needs Odoo-specific expertise
- −Upgrades between major versions are real projects
HubSpot CRM
Strengths
- +Genuinely free for unlimited users on the core CRM
- +Nothing to host, patch or back up
- +Excellent onboarding — a small team is productive in an afternoon
- +Large integration marketplace
Trade-offs
- −Proprietary and hosted; your customer data lives with the vendor
- −The free tier is a funnel — adjacent Hubs escalate sharply in price
- −Export is possible but the surrounding automation does not travel
- −No self-host option at any price
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Facts verified 2026-08-03. Licenses and pricing change — spotted something out of date? That's a correction we want.